Kudos to the folks at Westfield Centre in San Francisco, who recently installed this mammoth upside-down crystal tree inside their store. Not only does it provide a refreshing change from the ho-hum, upright trees found at other malls and department stores, it also one ups other retail outlets when it comes to the all-important Instagramable-moment factor.
Instagramable moments are now de rigueur at any new store, office, or restaurant. Big neon art. A giant Plinko game. The whimsy going on at the LinkenIn offices on Second Street. They’re now as crucial as proper plumbing and good acoustics. And the Westfield’s inverted tree is a clever way of getting precious, abundant tags.