Apple CEO Tim Cook Loves This Shower That Uses 70 Percent Less Water

26 Jan

Apple CEO Tim Cook Loves This Shower That Uses 70 Percent Less Water


Could this be the most eco-friendly showerhead ever made? Nebia, a San Francisco–based start-up has devised a unique shower system that implements atomizing technology, turning the water into a fine mist. (In fact, the rapid rush of millions of water droplets is a similar technology used to clean jet engines.) But that’s not what makes this showerhead revolutionary. It’s the fact that it consumes some 70 percent less water than a typical showerhead. “Showers have been the same for 100 years,” said Philip Winter, cofounder and CEO of Nebia, in a statement. “We set out to create a better shower experience first, and save as much water as possible. It turns out the age-old belief that more water equals a better experience isn’t necessarily true.”

In a state like California, where droughts are on the rise and the governor has mandated 25 percent cuts in water consumption, the prospect of showering with less water using a technology that actually covers an area ten times greater than a regular shower becomes quite appealing. The company estimates that California alone could save 200 billion gallons of water and nearly $4 billion annually if all residents were to switch to a Nebia shower.

Impressive statistics like these are why the start-up has raised over $3 million on Kickstarter and attracted such high-profile investors as Apple CEO Tim Cook.

The Nebia showerhead can be preordered for $349, and will ship later this summer. For more information visit


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