Sound Off: How to Survive in the Cutthroat Real Estate Business
To succeed in San Francisco’s competitive market, an agent must be diligent, resourceful and adept at creating opportunities.
Because it’s a seller’s market, many buyers are flailing – making one offer after the next and facing rejection – and the cookie-cutter approach just isn’t working. A savvy agent knows how to help their clients face the reality of the market and find the right opportunity to match the client’s budget and requirements.
Real estate is a relationship business. The best agents inspire the respect and trust of other agents through hard work, creative thinking and problem solving. Top agents advocate for their clients first, but also understand how to structure a deal into a win-win situation, even in a tense negotiation or a multiple offer situation.
Fear and intimidation may win in a single transaction, but over the course of a career, those tactics will only diminish the agent’s reputation in the real estate community and their long-term success.